Fashion photography is always a unique challenge. It's a constantly evolving art which a successful photographer always try to outdo himself, crossing his own boundaries. It's a fine orchestration of the beauty of human body, clothing or jewellery, lighting, post-processing and all aspects which constitute to a fine photograph. It directly aims at promoting a person, a costume, a jewellery etc. and therefore, every curve, every highlight and shadow, every strand of hair matters in sending out the message. It's an opportunity to set trends, to be radical and to gain immense publicity.